One word that undoes not just Valentine's Day...

Depending on when you read this you’ve got approximately three days to get your act together for Valentine’s Day. 

If you were born without a romantic bone in your body, you’re usually in strife. If you’re single, it could all be, well be rather sucky.  If you’re a florist, chocolatier, restaurateur or in retail, you’re likely looking forward to that well earnt boost!

As for me, meh!  I could take it or leave this commercialised day of forced displays of love. I’d rather like to think it’s more of a spontaneous and consistent effort throughout the year. 

Valentine’s Day intertwines beautifully with my current “Intimacy Inhibitors” series for those in a relationship. Before I drop the one main cause that inhibits intimacy and being ‘naked to the soul’ next week, today I’m addressing apathy.

Apathy is what allows your bike to get rusty, your gutters to overflow and your waistline to spill over your jeans. Apathy can also happen to your relationship if you’re not consistently attending to it. Life challenges will understandably get in the way sometimes, however you’re one true love should be at the forefront of your maintenance list on top of your car service, fuel refill, eyebrow waxing and lawns. 


I mentioned last week, the importance of feeling safe and secure when we can count on turning to our loved ones for support, love and connection. It’s so easy however to snag that good-looking, hot hunk or babe you want to spend the rest of your life with, then allow work, your own interests, friends, family and habits to take precedence.

Apathy isn’t just a feeling, it’s an attitude that could be described as detachment, dispassion and indifference. If you’re stuck in this zone in life, seek an outside professional perspective for living life to the fullest. If your apathy is only toward your relationship, also time to get some strategies from the experts!

If you’re like me and prefer not to profess your undying love on just this one day, why not make this week a new chapter in your life to commit for on-going repair and maintenance. You can head to my website for free resources if you’re stuck for date ideas, ways to communicate and what to say. There’s even a list of romantic ideas for each day of the month and be gone with apathy!


Joanne Wilson is a neuropsychotherapist, relationship specialist, workshop facilitator and guest speaker. Don’t miss more on the Morning Wakeup on radio Salt 106.5 in every Friday from 6am and in her “Is This Love” Podcast, download your FREE relationship resources at www.relationshiprejuvenator.com